SEO Phase 1
All Tasty Bytes websites are constructed on WordPress CMS software, which is designed to be fully Responsive – meaning it will respond automatically to any screen your visitor is using to view.
As Google do not rank websites which are not Mobile-Friendly, your Tasty Bytes website has already passed the first test. The next step is to set the website up to be recognised and discoverable by search engines – which requires the following elements be added to the website.
- Yoast On Page SEO – ensures that each page of your website can be evaluated by search engines. This also allows us to add hidden text and instruction to Search ‘Bots’, informing them what the (relevant) website sections are about.
- WP Cache – creates static HTML files which are easier to load.
- WPMU DEV Image optimisation – websites create duplicate copies of photos and images for use in different ‘size’ areas. We reduce all these image file sizes to make site-loading faster, without loss of quality.
- Jetpack WP Analytics – software which tracks visitor numbers and further helps SEO
- Hummingbird – overall increase in website loading speed
- Google Verification – as 98% of all internet search is via Google, we introduce hidden code to make sure their GoogleBots know your website is genuine
Google My Business
We create a Google My Business account (using imagery from the website) and register your business address with Google My Business. This provides instant feedback of your company in local searches. Requires access to Postal Mail at your business address.
- Keyword Research – we investigate keyword terms for your business – and add these to the On Page SEO.
- Meta titles – we revise all elements on your website and add appropriate Titles, Alt.titles and Tags, so the Search Engines can be sure that there are no hidden nasties.
- Content – we check the correct use of Headings and match Copy against current guidelines.
SEO Phase 2
The steps above will ensure that your website will be recognised by Search Engines and – depending on the frequency of Keywords and other factors, can rank in organic searches.
The next SEO level above this would be to seek paid ranking, using AdWords.
AdWords is Google for advertising. There are main types of AdWord campaign.
With an AdWords Search campaign you go into an auction – every time someone searches using the keywords or phrases that are relevant to your business an instant auction takes place. A successful auction results in your AdWords advert appearing at the top of a page in the Search results for that viewer. There is an auction for every search.
The position you get is a direct result of certain factors:
1. Your Bid amount for each impression (Seen) or Your Bid amount for each click through (Action) – the rates for these are set by current market bidding. Popular keywords can cost up to $20 per click!
2. The SEO score of your website – this is what Phase 1 is all about. A good SEO score will encourage a better result from a lower bid. It doesn’t matter how much you bid if your website is not search friendly as Google will push it down the rankings.
3. The relevance of your website to the search – a search for ‘paint’ will attract results for House painters, Hardware stores and art lessons.
The cost of an AdWords Campaign has 2 elements – set up cost for Keyword Research and a number of different ads to cover the various keyword searches, then a monthly budget to cover the Cost Per Click.
AdWords display ads appear on over 2 million websites and over 650,000 apps.
These are more like traditional newspaper ads, yet can be set to show only to relevant audiences. Your ad displays automatically on websites or in places where we know your audience will be visiting and they can also be set to appear to a certain demographic or age group.
Costs for these also have 2 elements – cost of design of the ad, then budget for cost to display.
To learn more about AdWords – visit Google AdWords